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Question 1 of 4
1. Question
1.這項做法可讓你監控在成效規劃工具中設定的目標,並在廣告活動偏離既定計畫時收到相關快訊和建議
2.這項做法可讓你確保未來檔期採計季節性數據和重新分配後的預算,以免廣告活動的狀態變成「受到預算限制」
3.這種做法可讓你從 Google Analytics (分析) 取得詳盡的分析資料,瞭解套用成效規劃工具的建議後會如何影響網站行為
4.這項做法可讓你將帳戶管理作業的各個面向全部自動化,提高成效目標的達成機率CorrectIncorrect -
Question 2 of 4
2. Question
小花注意到 Google 搜尋廣告活動的成效下降,因此對該廣告活動的最佳化分數進行評估她發現分數遠低於上個月,於是決定採用「建議」頁面中顯示的最佳化建議請問這樣做會對她的廣告活動最佳化分數造成什麼影響?
1.分數可能會因建議而提高或降低
2.採納建議後分數就會大幅提高
3.採納建議後分數就會降低
4.分數並不會因採納建議而受到影響CorrectIncorrect -
Question 3 of 4
3. Question
1.建立內容深入且廣受歡迎的影片宣傳
2.無論客戶在何處搜尋,都為他們提供個人化的體驗
3.找出能讓新店面日進斗金的地理區域
4建立用於開發新客戶的行銷電子郵件清單CorrectIncorrect -
Question 4 of 4
4. Question
1.著重收益的出價策略
2.著重考慮度的出價策略
3.著重轉換的出價策略
4.依據知名度的出價策略CorrectIncorrect