Course 內容
第一章
1-1 行銷漏斗
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1-2 使用者信號練習
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1-3 再行銷設定
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1-4 出價策略差異性比較
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1-5 廣告活動調整邏輯
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1-6 行銷策略的制定
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第二章
2-1 策略一：精準型，讓客戶找到你
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2-2 策略二：形象型，給客戶良好且深刻的印象
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2-3 策略三：提高知名度，讓業界的人知道公司
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2-4 策略四：專案服務行銷，蒐集潛在客戶名單
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2-5 策略五：品牌型，營造出品牌形象
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2-6 策略六：單品銷售，精準投放，消費者優先和你購買
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2-7 策略七：多產品銷售，自動化投放，讓系統幫你找客戶
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2-8 策略八：薄利多銷的行銷策略
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2-9 策略九：質量行銷的行銷策略
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第三章
3-1 最佳化的流程
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3-2 分析報表及數據
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3-3 活動-出價策略的調整
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3-4 活動-頻率及時段
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3-5 群組-關鍵字品質分數及排除關鍵字
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